(Wow what a mansion...)
To kick things off our Evil corporation
(That guy's a maniac! Why'd he bite me?)
Like you went through the drive through and got your order completely wrong you are getting a price hike with a nice embargo on the side. Embargo may not be exactly the right word but basically the terms and conditions for the UK stores (and I assume other places) have changed. This change means they have a nice list of acceptable places they may do business. What does this mean? Well I have had to explain this to several people but basically if you live within the rule and domain of president Obama you won't really notice. If you live in the UK you won't really notice either I don't think. It's those people who live in other places that will get hosed. People who live in Australia like our buddies at 3++ is the new black... (I say buddy loosely since I have never met Kirby and he may have been to my blog on accident once. ) Basically GW uses some insane pricing scheme meaning they are asked to pay above the standard exchange rate. You know when you go to a concert and you can't bring bottled water but you can buy it for the fair fair price of 7 dollars a bottle.. Yeah that's what's going on here. ...but wait... before you pick up your phones and call.. THERE is MORE.
That's right we also get what I can only laugh at in a resin idea... Man I wish I could have been in this business meeting. "who ever thought of this" is getting a nice bonus this year because financially this must have sounded great on paper. Let's use a cheaper material to cut costs, then lets not make anything new instead we will use the same old molds and designs we already have and repackage/ image the items calling them Citadel Finecast!!! We can market them as a new high end product line without creating a new line!! I am sure everyone clapped and thought that a great idea no one stood up in the back of the room and asked if these changes would make people upset and that clearly the Hitler Video will be resubbed again to make fun of us as a company. No of course not...and any wargamer knows that not everything that looks good on paper actually turns out that way.
(Got some rare things on sale... stranger.)
So the Virus spread quickly and the nets responded with Drama which is human nature. Kirby posted up a nice letter and has a few golden things on his blog. Also Sandwyrm posted up a pretty good letter and has some more information over on theback40k. Also you can bounce around all over the nets and see people respond in all kinds of ways both Bruce Banner and Hulk like.
However most likely all the effort will be as about as meaningful as a conversation in a strip club. Sadly GW considers this a hobby first and being as they are doing well I don't know that you are going to convince them otherwise. For every competitive gamer I run into I can name two or three others who play because its fun, they like the fluff, or the models. The competitive crowd is growing but I don't think they are large enough to be the company focus. This is a luxury item and the crowd that doesn't play competitively can buy one model a month to work on, model up, convert and add to their collections while its the competitive crowd that buys entire armies at a time. In America I know the focus of thinking is on the game and not on the modelling more often than not when discussing business models and such. However I think it was designed to be the other way around. When you have enough models you can also play this cool game with them.
Then while I don't like the fact that they aren't cutting costs for the Resin models they are releasing I would also point out that FORGEWORLD charges a premium for Resin models. So why are we overly surprised that these aren't cheaper. I am actually happy they don't raise the prices to that level personally.
(Self-righteous fools! )
Speaking of other Evil companies Forgeworld also released some new assault marines in old skool armor and since the price difference is getting less and less perhaps in the near future Resin from the world of Forge will always be something you consider before buying a unit.
"The iconic MkV ‘Heresy’ pattern of Space Marine Power Armour was first created during the dark days of the Great Betrayal. Remarkably durable and easy to produce and maintain, large quantities were supplied to the Space Marine Legions prior to, and during, the Heresy. As the galaxy spanning civil war progressed, new supplies of arms and armour for the Traitor Legions were heavily disrupted, forcing them to scavenge components from their fallen enemies."
"MkII Armour represented a significant technological step forward from the original Space Marine Thunder Armour. Created by the Adeptus Mechanicus, it was totally enclosed and life sustaining, making it suitable for use in a variety of hostile environments including deep space. The few surviving examples of this pattern are still maintained by some of the oldest Space Marine Chapters and are venerated as sacred relics."